Clik here to view.
Breaking News: How the USPS Postage Increase Impacts You
Effective April 17th, 2011, the USPS is increasing postage rates. This post will explain what this means to you as both a consumer and as a bulk mailer. As of April 10, 2016, new rates are in...
View ArticleClik here to view.
Bulk Mail Minimums
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but...
View ArticleClik here to view.
Time for Another Postage Rate Increase from the USPS
Do you include direct mail in your marketing mix? Then I’m sure you’re not excited to learn that the USPS just announced a postage hike effective January 22nd, 2012. This represents the second...
View ArticleClik here to view.
U.S. Postal Holidays for 2011 and 2012
Here is an updated post with the details of when the USPS is closed in 2015. So why should a marketer care about postal holidays? Holidays are a time to prop up your feet and take a rest, right?...
View ArticleClik here to view.
Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates
Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. The postage rate...
View ArticleClik here to view.
Dear USPS: Here’s How To Get More Love from Business Mailers and Increase...
Dear USPS, We the business mailers, nonprofits and marketers are here to help you! If you help us, we’ll help you become profitable. Does this sound like a pretty good deal? If so, here are a few...
View ArticleClik here to view.
The Latest USPS Fail, the Picture Permit Imprint Indicia
I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. I’m not down on the USPS, really I’m not. In fact, as a bulk...
View ArticleClik here to view.
January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS
To complete its trifecta of major changes in January 2013, the United States Postal Service is rolling out the mandatory adoption of the Intelligent Mail Barcode for bulk mailers who want to receive...
View ArticleClik here to view.
First Class Mail Delivery Now Slower
As of Friday, January 5th, 2015, first class mail delivery will take longer. This is the result of what the USPS refers to as “network consolidation.” Network consolidation simply means that there...
View ArticleClik here to view.
Details of Sweeping 2015 USPS postage rate increase
As of April 10, 2016, new rates are in effect. For details about the new rates, see our blog post here. The Postal Regulatory Commission officially approved the USPS requested postage rate increases...
View ArticleClik here to view.
Important Limitations Associated with Saturation Rate Mailings
Who doesn’t want to mail at the lowest possible postage rate? Everyone wants to save money, but as with most bargain basement priced items, there are some inconveniences and limitations associated...
View ArticleClik here to view.
Save Time & Money with Direct Mail Automation
I answered a blog comment this week from someone complaining about the slow delivery of their bulk mail, and my first question to them was, “Are you automating your bulk mail?” If you’re reading...
View ArticleClik here to view.
Getting First Class Attention Without Paying For First Class Postage
Shhh…I’m going to let you in on a little secret about saving money on bulk mail postage in the US. Don’t share this with your friends unless you REALLY like them. One of the most common requests...
View ArticleClik here to view.
Breaking News: USPS Pushes Back Intelligent Mail Barcode Deadline
Within the last few days, the USPS announced that the required transition to the Intelligent Mail Barcode has been pushed back. Various concerns, including feedback from bulk mailers, led the USPS...
View Article